Day after day, technology mixes more with the life of Brazilian people. In 2019, the country occupied the 57th position in the world ranking of education. But in terms of creativity, the Brazilians have a more privileged position.
If, on the one hand, we have a pandemic preventing the progress of our children’s studies, in the other, we have a powerful tool to change this situation: our smartphones. With games, teachers have found a way to captivate students when it comes to learning.
Believe or not, since 2015, games like Free Fire, Assassins Creed and GTA have been used to teach disciplines such as geography, history and social sciences.
The popularity of smartphone games has helped to spread this new type of interactive learning, which arouses young people’s interest in studies. Garena’s Free Fire, a free and super accessible game, has mobilized mainly the most poor communities, where education is even more precarious. And more than just a discipline, the game also keeps young people away from drugs, bad influences and crime.
Thinking about that, in 2019 Javary launched a smartphone app called Mathy to help children learn math. What was supposed to be a study of the SaaS industry ended up becoming one of the main apps of the company, achieving good numbers with a positive ROAS.
We believe that, with the help of technology, we can gradually change the Brazilian educational world though gaming.
Therefore, more than developing games, it is necessary to deliver a unique and impactful experience to the public.
